In a world where fashion often overlooks the diverse needs of women, Eve DeMartine emerges as a visionary force, redefining the industry with innovation, inclusivity, and empowerment. As an immigrant from Malaysia, a polyglot fluent in five languages, a mother of twins, and a successful entrepreneur, Eve's journey is a testament to resilience and purposeful living.
From Personal Challenge to Industry Innovation
Eve's entrepreneurial journey began with a personal struggle familiar to many mothers. After giving birth to twins, she found it nearly impossible to find clothing that fit her body in a flattering way. This frustration sparked a revolutionary idea: what if shapewear could be seamlessly integrated into everyday apparel? This concept led to the birth of Popilush, a fashion shapewear brand that combines style, comfort, and confidence.
Since its inception three years ago, Popilush has experienced exponential growth. The brand has sold over 2 million units, generating a Gross Market Value of $62 million in 2023, and is on track to reach $100 million in sales by the end of this year. This remarkable success underscores the demand for quality shapewear apparel that meets the real needs of women.
A Commitment to Sustainability and Body Positivity
Beyond innovative design, Eve ensures that Popilush aligns with her values of sustainability and body positivity. Some of the brand's lines are crafted from eco-friendly materials, reflecting a commitment to environmental responsibility. Moreover, Popilush celebrates women of all shapes and sizes, promoting self-love and confidence through its diverse product range.
The brand's impact has not gone unnoticed. Popilush has been featured in esteemed publications such as Impact Wealth, Park Avenue Magazine, Business Insider, and In Touch Weekly. Celebrities, including Lizzo, have embraced Popilush apparel, further amplifying its influence in the fashion industry.
Recognition and Advocacy
Eve's dedication and achievements have been recognized on prestigious platforms. She was honored with the Stevie Award for Best Female Entrepreneur in Consumer Products (10 or Fewer Employees) at the Stevie® Awards for Women in Business. This accolade celebrates her exceptional leadership and innovative contributions to the fashion industry.
Beyond her entrepreneurial endeavors, Eve is a passionate advocate against bullying. She leverages her platform to raise awareness and promote kindness,and inclusivity.
Embracing Intentional Living
Eve DeMartine's story exemplifies the power of intentional living.
In a world where fashion often dictates standards, Eve DeMartine and Popilush are redefining them—one innovative, sustainable, and empowering garment at a time.
