Since inception, Ignite has raised close to $100M in back to back funding rounds.
A host of top publications- from Entrepreneur, Maxim, Yahoo Business, Silicon Valley and Gather X- have taken note of the 1 year old company's meteoric rise to prominence, and have attributed it to Dan Bilzerian's innovative shock value marketing tactics.
According to Entrepreneur: "Bilzerian’s larger than life shock-value persona was wittingly created, shaped and refined to consistently pull the triggers of the American populace, leaving both Bilzerian’s name as well as the brands he was synonymous with (Ignite) trending in the news on a recurring basis. So as mainstream media stays obsessed gawking at Bilzerian’s latest jaw-dropping revelations—such as a potential 2024 presidential bid and plans to give up everything from social media to drinking—the brands he’s attached to earn billions of impressions and become symbolic of what makes Bilzerian so alluring."
It's an approach that's instantly separated Ignite as the popular, clout-backed choice in an exploding cannabis field where the preponderance of brands have little to rest their hat on.
So while many investors correctly point out that over-saturation and decreasing value of the industry at large, on the bright side, at least one clear winner is starting to emerge that presents a more stable long term play.
In recent months, Ignite has correctly embraced and acted conscientiously of it's front runner status by expanding its product offering to include PH balanced water, performance drink line, gluten-free premium vodka, larger apparel line, and an expanded line of CBD products, diversifying its revenue streams and the markets it can tap into and continue to disrupt.
